development of marketing and communication strategies
pre-marketing, launch, post-marketing, relaunch

market research
market survey, qualitative and quantitative analysis

training and congresses
planning and organisation of symposia, training of investigators, representatives and physicians, patient education

verification of new target groups
identification of new target groups, their influence and desires, possible communication channels, reference groups

health politics
analyses of international health care systems, initiation of co-operation projects between pharmaceutical companies and other partners from the health care system, development and elaboration of disease management, managed care and health care projects

public relations
scientific and non-scientific publications, press releases, press conferences, roundtable meetings, organisation and care of advisory boards and steering committees, brochures, folders, product information, slides

direct marketing
mailing, telephone marketing, database marketing, micro marketing

experience in therapeutic areas
allergy, anti-infective, arrhythmia, cancer, cardiovascular diseases, dermatology, endocrinology, gastrointestinal disease including H. pylori, haemophylia, immunology, pain, rheumatology, stroke, thrombosis and so on.